Hancock Whitney, a regional bank with a 125-year legacy in the Gulf South, needed to earn the attention of a younger audience without losing the trust of its existing customers. We created two campaigns that push the brand forward with more clarity, confidence, and edge—making it feel current without losing what made it trusted in the first place. One campaign introduced the new app; the other expanded the story, building awareness of a more modern, digital-first bank—together, shifting perception from traditional to truly relevant.
Hancock Whitney, a regional bank with a 125-year legacy in the Gulf South, needed to earn the attention of a younger audience without losing the trust of its existing customers. We created two campaigns that push the brand forward with more clarity, confidence, and edge—making it feel current without losing what made it trusted in the first place. One campaign introduced the new app; the other expanded the story, building awareness of a more modern, digital-first bank—together, shifting perception from traditional to truly relevant.
Hancock Whitney, a regional bank with a 125-year legacy in the Gulf South, needed to earn the attention of a younger audience without losing the trust of its existing customers. We created two campaigns that push the brand forward with more clarity, confidence, and edge—making it feel current without losing what made it trusted in the first place. One campaign introduced the new app; the other expanded the story, building awareness of a more modern, digital-first bank—together, shifting perception from traditional to truly relevant.
Hancock Whitney, a regional bank with a 125-year legacy in the Gulf South, needed to earn the attention of a younger audience without losing the trust of its existing customers. We created two campaigns that push the brand forward with more clarity, confidence, and edge—making it feel current without losing what made it trusted in the first place. One campaign introduced the new app; the other expanded the story, building awareness of a more modern, digital-first bank—together, shifting perception from traditional to truly relevant.
Hancock Whitney, a regional bank with a 125-year legacy in the Gulf South, needed to earn the attention of a younger audience without losing the trust of its existing customers. We created two campaigns that push the brand forward with more clarity, confidence, and edge—making it feel current without losing what made it trusted in the first place. One campaign introduced the new app; the other expanded the story, building awareness of a more modern, digital-first bank—together, shifting perception from traditional to truly relevant.
RESPONSIBLE FOR:
- Creative and Art Direction
- Concept Development
- Design
TEAM CONTRIBUTORS:
- ACD: Eric Howell
- Director: Dana Tynan
Turn Up the Volume.
Turn Up the Volume.
Turn Up the Volume.
Turn Up the Volume.
Turn Up the Volume.
Getting people’s attention isn’t about shouting—it’s about saying something worth hearing. This campaign was designed to relaunch Hancock Whitney’s new, more capable app with a voice that’s a bit louder—clearer, more relatable, and confident enough to stand out without feeling forced. The campaign balanced energy with restraint, showing up in a way that feels fresh, useful, and true to how people actually think about their money.
Getting people’s attention isn’t about shouting—it’s about saying something worth hearing. This campaign was designed to relaunch Hancock Whitney’s new, more capable app with a voice that’s a bit louder—clearer, more relatable, and confident enough to stand out without feeling forced. The campaign balanced energy with restraint, showing up in a way that feels fresh, useful, and true to how people actually think about their money.
Getting people’s attention isn’t about shouting—it’s about saying something worth hearing. This campaign was designed to relaunch Hancock Whitney’s new, more capable app with a voice that’s a bit louder—clearer, more relatable, and confident enough to stand out without feeling forced. The campaign balanced energy with restraint, showing up in a way that feels fresh, useful, and true to how people actually think about their money.
Getting people’s attention isn’t about shouting—it’s about saying something worth hearing. This campaign was designed to relaunch Hancock Whitney’s new, more capable app with a voice that’s a bit louder—clearer, more relatable, and confident enough to stand out without feeling forced. The campaign balanced energy with restraint, showing up in a way that feels fresh, useful, and true to how people actually think about their money.
Honest Questions.
Honest Questions.
Honest Questions.
Honest Questions.
Most of us weren't taught how to manage our money, but there’s a lot of noise out there about the right way to go about it. With a sea of financial bros and TikTok tipsters flooding the feeds, confidence is high, but real financial literacy is missing. This campaign aims to cut through that by reflecting the real, everyday ways people approach money with simple, but thought-provoking questions. By meeting people in those moments, we position Hancock Whitney Bank as a trustworthy and approachable next step.
Most of us weren't taught how to manage our money, but there’s a lot of noise out there about the right way to go about it. With a sea of financial bros and TikTok tipsters flooding the feeds, confidence is high, but real financial literacy is missing. This campaign aims to cut through that by reflecting the real, everyday ways people approach money with simple, but thought-provoking questions. By meeting people in those moments, we position Hancock Whitney Bank as a trustworthy and approachable next step.
Most of us weren't taught how to manage our money, but there’s a lot of noise out there about the right way to go about it. With a sea of financial bros and TikTok tipsters flooding the feeds, confidence is high, but real financial literacy is missing. This campaign aims to cut through that by reflecting the real, everyday ways people approach money with simple, but thought-provoking questions. By meeting people in those moments, we position Hancock Whitney Bank as a trustworthy and approachable next step.
Most of us weren't taught how to manage our money, but there’s a lot of noise out there about the right way to go about it. With a sea of financial bros and TikTok tipsters flooding the feeds, confidence is high, but real financial literacy is missing. This campaign aims to cut through that by reflecting the real, everyday ways people approach money with simple, but thought-provoking questions. By meeting people in those moments, we position Hancock Whitney Bank as a trustworthy and approachable next step.
I partnered with LA-based photographer/director Dana Tynan to bring the campaign to life through a two-day, multi-location shoot in East Austin, featuring four models and a cast of extras. Designed to feel vibrant, active, and real, the visuals lean on bold color, natural light, and candid moments that reflect how this audience moves through their day.
I partnered with LA-based photographer/director Dana Tynan to bring the campaign to life through a two-day, multi-location shoot in East Austin, featuring four models and a cast of extras. Designed to feel vibrant, active, and real, the visuals lean on bold color, natural light, and candid moments that reflect how this audience moves through their day.
I partnered with LA-based photographer/director Dana Tynan to bring the campaign to life through a two-day, multi-location shoot in East Austin, featuring four models and a cast of extras. Designed to feel vibrant, active, and real, the visuals lean on bold color, natural light, and candid moments that reflect how this audience moves through their day.
I partnered with LA-based photographer/director Dana Tynan to bring the campaign to life through a two-day, multi-location shoot in East Austin, featuring four models and a cast of extras. Designed to feel vibrant, active, and real, the visuals lean on bold color, natural light, and candid moments that reflect how this audience moves through their day.
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