IMPACT® is the premier annual event for Registered Investment Advisors (RIAs) hosted by Charles Schwab. For five years (2015–2019), I worked closely with the Schwab events marketing team and multiple vendors to ideate and design the theme and visual language for this 7,000 person event. I oversaw and informed the proper implementation of the theme for every touchpoint at the event including the website, digital signage, digital marketing, event signage, out-of-home advertising, event guides, event app, lanyards, and hotel key cards.
RESPONSIBLE FOR:
- Creative Direction
- Digital Strategy
- Art Direction
- Design
K Hovnanian HomesDigital Transformation
NAGASEDigital Transformation
T. Rowe PriceAEM Design System
PrinovaDigital Transformation
Bill.comProduct Launch & Branding
ViewpostIdentity & Product Design
Charles SchwabEvent Marketing
Chicago Symphony OrchestraCapital Campaign
Cisco | GSXPRODUCT DESIGN
Cisco | Security & TrustEmployee Communications Campaign
Feeding AmericaAnnual Report
HeartflowProduct Launch
IntelUSER EXPERIENCE DESIGN
SEMISocial Media Campaign
Twin Cities MarathonIdentity & Event Marketing
Other WorkVarious
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