Five years after creating the brand for their primary competitor, I had the opportunity to help Bill.com introduce its latest product offering to a sophisticated and change-averse banking audience. The objective was to invite banks to strengthen their customer relationships by giving them increased visibility to the full lifecycle of an invoice. In essence, they would need to replace their existing bill-pay systems with Bill.com’s payment platform, and trust Bill.com with their most valuable assets—their customers. To help achieve that kind of trust, the message and visual execution was carefully crafted to exude confidence and simplicity.
RESPONSIBLE FOR:
- Creative Direction
- Digital Strategy
- Design
- Storyboarding
PrinovaDigital Transformation
T. Rowe PriceAEM Design System
Bill.comProduct Launch & Branding
ViewpostIdentity & Product Design
Charles Schwab | IMPACT 2016 - DuplicateEvent Marketing
Chicago Symphony OrchestraCapital Campaign
Cisco | GSXPRODUCT DESIGN
Cisco | Security & TrustEmployee Communications Campaign
Feeding AmericaAnnual Report
HeartflowProduct Launch
IntelUSER EXPERIENCE DESIGN
SEMI — Contact ProtocolSocial Media Campaign
Twin Cities MarathonIdentity & Event Marketing
Other WorkVarious
© Copyright 2020 David A. Molanphy. All Rights Reserved.