Global manufacturing giant NAGASE needed to evolve from a product-centric company to a customer-first solutions provider. As a core piece of this evolved positioning, they wanted a new digital experience that would clearly help businesses understand how NAGASE could help them solve any manufacturing challenge they might face. With a strict 6 month go-live deadline, I led our creative team through digital brand strategy, concepts, and designs to create a transformational digital experience for this 200 year old brand.
RESPONSIBLE FOR:
- Creative Direction
- Digital Brand Strategy
- UI Design Management
- Design System Management
TEAM CONTRIBUTORS:
- Content Strategy: Andrew Kauffman
- UX Director: Brian Lynn
- UI Design: Marshall Foster
A transformational digital experience for a global manufacturing giant — in 6 months.
A transformational digital experience for a global manufacturing giant — in 6 months.
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