Dubbed “The Most Beautiful Urban Marathon in America,” the Twin Cities Marathon saw their 30 year anniversary as an opportune time to refresh their brand identity. The objective was to breathe new energy into the event and strengthen its perception among runners of other urban marathons around the nation. The new identity was designed as an homage to Charles S. Andersen’s original running man mark, and represents the Twin Cities (Minneapolis and St. Paul) joined together by the Mississippi River.
RESPONSIBLE FOR:
- Creative Direction
- Design
NAGASEDigital Transformation
T. Rowe PriceAEM Design System
PrinovaDigital Transformation
Bill.comProduct Launch & Branding
ViewpostIdentity & Product Design
Charles SchwabEvent Marketing
Chicago Symphony OrchestraCapital Campaign
Cisco | GSXPRODUCT DESIGN
Cisco | Security & TrustEmployee Communications Campaign
Feeding AmericaAnnual Report
HeartflowProduct Launch
IntelUSER EXPERIENCE DESIGN
SEMISocial Media Campaign
Twin Cities MarathonIdentity & Event Marketing
Other WorkVarious
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