DIRECTV, a leading provider of satellite and streaming television, needed to reimagine how over 11 million subscribers manage their billing, payments, preferences, and subscriptions online. My team and I created a modular, mobile-first launchpad system designed to make high-volume tasks faster and simpler, designing more than 100 screens across both satellite and streaming services with a focus on clarity, scalability, and consistency. The work resulted in significant speed and usability improvements for customers, leading to increased account self-service and lower support call volumes.

DIRECTV, a leading provider of satellite and streaming television, needed to reimagine how over 11 million subscribers manage their billing, payments, preferences, and subscriptions online. My team and I created a modular, mobile-first launchpad system designed to make high-volume tasks faster and simpler, designing more than 100 screens across both satellite and streaming services with a focus on clarity, scalability, and consistency. The work resulted in significant speed and usability improvements for customers, leading to increased account self-service and lower support call volumes.

DIRECTV, a leading provider of satellite and streaming television, needed to reimagine how over 11 million subscribers manage their billing, payments, preferences, and subscriptions online. My team and I created a modular, mobile-first launchpad system designed to make high-volume tasks faster and simpler, designing more than 100 screens across both satellite and streaming services with a focus on clarity, scalability, and consistency. The work resulted in significant speed and usability improvements for customers, leading to increased account self-service and lower support call volumes.

DIRECTV, a leading provider of satellite and streaming television, needed to reimagine how over 11 million subscribers manage their billing, payments, preferences, and subscriptions online. My team and I created a modular, mobile-first launchpad system designed to make high-volume tasks faster and simpler, designing more than 100 screens across both satellite and streaming services with a focus on clarity, scalability, and consistency. The work resulted in significant speed and usability improvements for customers, leading to increased account self-service and lower support call volumes.

From pitch to launch

From pitch to launch

From pitch to launch

From pitch to launch

As Creative Director on the account, I helped win the work by leading with a mobile-first, user-centered strategy and building trust with DIRECTV’s leadership. I aligned business objectives with user needs and ensured the system stayed scalable and simple while navigating complex challenges like integrating three separate payment platforms. The launch not only strengthened the client relationship but also expanded into ongoing new tracks of work.

As Creative Director on the account, I helped win the work by leading with a mobile-first, user-centered strategy and building trust with DIRECTV’s leadership. I aligned business objectives with user needs and ensured the system stayed scalable and simple while navigating complex challenges like integrating three separate payment platforms. The launch not only strengthened the client relationship but also expanded into ongoing new tracks of work.

As Creative Director on the account, I helped win the work by leading with a mobile-first, user-centered strategy and building trust with DIRECTV’s leadership. I aligned business objectives with user needs and ensured the system stayed scalable and simple while navigating complex challenges like integrating three separate payment platforms. The launch not only strengthened the client relationship but also expanded into ongoing new tracks of work.

As Creative Director on the account, I helped win the work by leading with a mobile-first, user-centered strategy and building trust with DIRECTV’s leadership. I aligned business objectives with user needs and ensured the system stayed scalable and simple while navigating complex challenges like integrating three separate payment platforms. The launch not only strengthened the client relationship but also expanded into ongoing new tracks of work.