SEMI – David Molanphy

The global semiconductor industry has an aging workforce problem. Young students and college grads in STEM-related fields are flocking to tech software companies vs. manufacturing. SEMI, the trade organization representing over 2000 companies in the industry, tasked us to develop an global awareness campaign to attract the next generation of STEM professionals—all in record time, and for a limited budget.

The result was a big screen trailer for a science fiction thriller and a social media campaign to amplify one simple message—you’re welcome.

RESPONSIBLE FOR:

Creative Direction
Digital and Social Strategy
UX/UI

The campaign was released in a globally coordinated social media push which generated over 2 Million trailer views and over 46K page views in 30 days. Additionally, member companies were given white-labeled assets to distribute in their own social media channels and drive traffic to yourewelcome.org, where visitors can learn more about the advanced science and technologies involved in semiconductor manufacturing.

To achieve a believable cinematic look, we assembled a full video crew in L.A. over three days of shooting and three weeks of production. Everything from anamorphic lenses to fake dead bodies and hazmat suits, the effort was a true Hollywood experience made possible by the talented Yuri Baranovsky (director) and Matthew Morgenthaler (producer).